About Freguesa

Freguesa was born in a moment of inspiration right in my dining room. I was sorting through a collection of 20 oversized puffy heart charms I had bought to make myself a necklace when my kids noticed what I was doing. “You should sell them on Instagram, Mom." That little spark of encouragement was all it took. I decided to try, and what started as a simple idea quickly grew into something much bigger.

The name “Freguesa” is deeply personal and meaningful. In Portuguese, it means “loyal customer,” but it also carries a sense of community and belonging—a reflection of my Brazilian roots and the connections I hope to build with every person who wears our pieces. For me, Freguesa isn’t just about creating accessories or clothing; it’s about crafting pieces that make you feel confident, stylish, and truly “put together,” no matter where life takes you.

Every piece we design is inspired by a love of timeless style, a playful sense of creativity, and a desire to celebrate the little things that bring joy—like the simple act of putting on a necklace or t-shirt that feels just right. Whether it’s a bold statement necklace, a perfectly cut tee, or a cap that makes you feel effortlessly cool, Freguesa is here to bring that spark to your wardrobe.

Thank you for being part of this journey. What started as a conversation in my dining room has become a story we’re writing together, one piece at a time. Welcome to the Freguesa community—I’m so glad you’re here.

Meet the Founder

Hi, I'm Priscila, the founder of Freguesa. As a Brazilian-American, my love for fashion, culture, and community has always guided my path. I started Freguesa to blend my passion for design with my desire to create something meaningful for women like you. Every piece in our collection reflects a part of my journey and the stories that inspire me.

We’re so glad you’re here. Explore our collections and find pieces that speak to your style and values. Follow us on Instagram to stay inspired and connected, and don’t forget to sign up for our newsletter for exclusive updates and offers.

Thank you for supporting a dream that’s grown into something much more — a celebration of style, heritage, and community. Welcome to Freguesa!

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